Marketing Science

Using Data to Recruit Campaign Volunteers
Marketing Science

Using Data to Recruit Campaign Volunteers

- by Gabriela Wilson

When it comes to recruiting volunteers, data can be your best friend. You’ve probably heard the old adage “people don’t quit jobs; they quit managers.” But was that always true? What if employees were quitting because they were being overworked or underappreciated? Or what if they were leaving because their salaries had been frozen for several years in a row? If you could identify these trends, maybe you could take action to keep your employees happy and engaged. Data can help you predict things like retention, engagement, and employee turnover—all things that can make a huge impact on your organization’s bottom line. And luckily for us humans who aren’t all that good at math, most organizations have access to more data than ever before:

Data is a powerful recruiting tool.

Data is a powerful recruiting tool. It can help you predict things like retention, engagement and employee turnover–all of which …

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Exploring The 'Creative Digital Agency' Concept
Marketing Science

Exploring The ‘Creative Digital Agency’ Concept

- by Gabriela Wilson

Any conversation on the topic of the ‘creative agency’ can often result in blank looks.

In fact, bring up any of the following terms; ‘digital agency’, ‘advertising agency’, ‘print agency’, or even ‘marketing agency’ and you are often met with the same looks of bewilderment that would be the result of speaking Martian.

As easy as it would be to simply write off this attitude as ignorance – but that’s not useful or (in many cases) the truth. The confusion may stem from the fact that it’s difficult to pin down exactly what it is that a creative agency actually does. The fact is, that’s a question that can be pretty challenging to answer.

So, in order to still the chatter we have applied our minds to addressing the most common questions about the services and functions of a creative agency.

How do we define a ‘Creative Agency?’

In a …

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What Is a Marketing Agency
Marketing Science

What Is a Marketing Agency

- by Gabriela Wilson

Marketing agencies can provide a variety of services, such as market research, advertising, public relations, and event planning. Many businesses use marketing agencies to outsource their marketing efforts. This allows businesses to focus on their core competencies while still getting the marketing support they need. 

What marketing agencies do 

When most people think of a marketing agency, they think of a group of people who are responsible for coming up with creative campaigns to promote a product or service. However, there is much more to these agencies than just that. In fact, they play a vital role in the success of any business, large or small. Here is a look at what marketing agencies do and how they can help your business succeed. 

A marketing agency is responsible for developing and implementing marketing strategies for their clients. This includes research, planning, designing creative materials, managing budgets, and measuring results. In …

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Ways to Consistently Produce High-Quality Content for Product Marketing
Marketing Science

Ways to Consistently Produce High-Quality Content for Product Marketing

- by Gabriela Wilson

Creating high-quality content that meets your target audience’s wants and demands can sometimes seem complicated. Continuously focusing on the same job can be a more significant challenge. The most valuable points for content creators are: How do you ensure that your production of quality content never ends? Constantly creating quality content is not simple. It is a procedure that takes the creativity of the mind, teamwork, planning, research, focus, and choosing the right tool.

It Is not a post that will explain how to write satisfying content or that will highlight the importance of content. The central concept of today’s post is all about tricks to manage and build an endless stream of quality content for your business. Below we will discuss five essential tips to maintain your content production easily. So, let’s get started without delay!

What Exactly is Content Quality?

Before you get started with tips and tricks, …

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What to Know About HubSpot CRM
Marketing Science

What to Know About HubSpot CRM

- by Gabriela Wilson

Dіgіtаl trаnѕfоrmаtіоn has changed mаnу оld hаbіtѕ, frоm thе wау оf lіfе аnd communication to work, оnе оf whісh іѕ mаrkеtіng. Thе еѕѕеnсе оf mаrkеtіng work іѕ tо mаrkеt thе рrоduсt оr service рrоvіdеd bу thе company ѕо thаt it can bе ѕоld оr bоught bу customers lаtеr.

In the dіgіtаl transformation еrа, a mаrkеtеr works іn many ways, frоm how tо mаrkеt to getting prospective сuѕtоmеr dаtа. This article will dіѕсuѕѕ how tо use thе CRM аррlісаtіоn, nаmеlу Hubѕроt, to hеlр wіth mаrkеtіng wоrk іn this digital trаnѕfоrmаtіоn еrа.

Intеgrаtіng, уоur CRM wіth HubSроt, can be done in ѕеvеrаl wауѕ. The HubSроt platform оffеrѕ nаtіvе integration wіth Salesforce, or уоu can орt fоr HubSроt CRM, whісh is frее аnd рrеіnѕtаllеd on thе HubSроt platform. Hоwеvеr, ѕuрроѕе уоur company has a lоng-tеrm rеlаtіоnѕhір with NеtSuіtе, Mісrоѕоft Dynamics, SugаrCRM, etc. In thаt case, you hаvе the орtіоn tо hаvе a custom …

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