The field of psychology is a powerful tool for understanding consumer decision-making. However, it can be hard to see how behavioral economics fits into the picture. You may have heard people talk about “marketing to our lizard brains” or seen articles that talk about why marketing works so well on us. The idea that we have big emotional brains and little rational ones is nothing new, but what does it mean for marketers?
Psychology can play a huge role in marketing strategies.
Psychology can play a huge role in marketing strategies. Psychology can help you understand how people make decisions, choices and decisions about products and services. It also helps you understand how they make the decision to buy or not buy your brand.
Psychology is the study of human behavior, including thinking processes, emotion, learning and memory; motivation; personality traits such as attitudes; social interactions with others (such as family members) or groups (such as clubs)
People make decisions based on how they feel.
The way you feel about a product, service or brand can be a powerful factor in the decision-making process. Feelings are important because they are personal–they reflect how you view something. Your feelings may be positive or negative, rational or irrational–but either way they influence your decisions.
Feelings change over time as people learn more about products and services; when this happens it’s called “experiential learning.” A good example of experiential learning is when people first try a new food (like sushi) and then decide …Understanding The Psychology Behind Marketing In Americal Read More