Tag: content strategy example

Content Strategy For The Social Age
Business Publications

Content Strategy For The Social Age

- by Gabriela Wilson

In today’s digital age, you need a content strategy to keep up with your competition. Your business needs to have an effective digital presence that engages potential customers and encourages them to buy from you.

What Is A Content Strategy?

Content strategy is a plan for creating and publishing content. It’s about creating a consistent and effective message for your audience–and that starts with understanding who they are and what they want to hear from you.

Content strategy is also about creating content that is relevant to your business goals, whether it’s selling products or services, educating customers on how to use them correctly (or prevent problems), or driving sales through loyalty programs.

Why Do You Need A Content Strategy?

What is a content strategy?

A content strategy is a plan that outlines how you will create, manage and distribute your content across all platforms. It’s the framework that helps …

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Start Your Employee Content Strategy Today
Business Publications

Start Your Employee Content Strategy Today

- by Gabriela Wilson

If you’ve been following the news, you know that content marketing has become a crucial part of many businesses’ marketing strategies. But if you’re not sure how to incorporate this into your own strategy or don’t have the time or budget to do it yourself, you might want to consider using employee-generated content as a way to create engaging stories and boost your company’s presence on social media and other channels.

How employee-generated content can help your business

Employee-generated content can help your business in several ways.

  • It’s authentic. When employees speak about their experiences at work, they’re not just sharing information; they’re giving you a window into the real world of your brand. This makes it easier for potential customers to connect with your business and understand what it means to them personally.
  • It’s unique and relatable. By allowing employees to share their own stories, thoughts or opinions through
… Start Your Employee Content Strategy Today Read More