Exploring The ‘Creative Digital Agency’ Concept
Any conversation on the topic of the ‘creative agency’ can often result in blank looks.
In fact, bring up any of the following terms; ‘digital agency’, ‘advertising agency’, ‘print agency’, or even ‘marketing agency’ and you are often met with the same looks of bewilderment that would be the result of speaking Martian.
As easy as it would be to simply write off this attitude as ignorance – but that’s not useful or (in many cases) the truth. The confusion may stem from the fact that it’s difficult to pin down exactly what it is that a creative agency actually does. The fact is, that’s a question that can be pretty challenging to answer.
So, in order to still the chatter we have applied our minds to addressing the most common questions about the services and functions of a creative agency.
How do we define a ‘Creative Agency?’
In a nutshell, a creative agency Hampshire can be defined as one that offers strategic and tactical implementation advice and services related to marketing, branding, design, above and below-the-line advertising, Public Relations, and digital marketing services. The client base typically is a mix of large, medium, and smaller businesses.
Crio fits this mould. The company focuses on providing services and advice related to building and marketing a brand. This can involve the development of an integrated strategy and the development of several elements, including brand identity, and increasing brand awareness through the use of integrated marketing strategies. The tactical implementation may …
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