Packaging Is More Important Than You Might Think

Packaging Is More Important Than You Might Think

Your product is protected by its packaging, but is that really the most important thing to know about that container? Here are some thoughts as to why your packaging needs to show the consumer it contains something of value.

Consumer Benefits

Every customer wants to believe that there is a benefit to the products they buy. Clearly telling your customer what that benefit is should be one of the main things your packaging and labeling does. The information you provide and the overall look of the label need to go together and work in harmony.

If you are promoting something exciting but the colors on your packaging are faded or blurry, you need to connect with your label printing service. Make sure they regularly use anilox cleaners to keep their flexographic presses producing the sharp images you require.

Regulations

While it can be fun to dream up packaging that is completely off the wall and different from everything out there, be sure it also meets state and federal regulations for the type of product you have. For instance, with food items, you need to make sure the label lists the right kind of information and that the package is created appropriately.

Brand Information

In addition to telling consumers about the benefits of your product, you want to promote your brand. You want to let the world know who you are and why you do what you do. Do you have a core company philosophy? Is your product manufactured in s …

Read More