If you’ve been following the news, you know that content marketing has become a crucial part of many businesses’ marketing strategies. But if you’re not sure how to incorporate this into your own strategy or don’t have the time or budget to do it yourself, you might want to consider using employee-generated content as a way to create engaging stories and boost your company’s presence on social media and other channels.
How employee-generated content can help your business
Employee-generated content can help your business in several ways.
- It’s authentic. When employees speak about their experiences at work, they’re not just sharing information; they’re giving you a window into the real world of your brand. This makes it easier for potential customers to connect with your business and understand what it means to them personally.
- It’s unique and relatable. By allowing employees to share their own stories, thoughts or opinions through social media posts and blog posts (or even videos), you’ll attract viewers who want to hear from someone like them–not some company representative with an agenda or script ready in hand!
- Employee generated content is shareable because people love hearing what others have done before them–especially if those others are doing something cool! For example: “My elementary school teacher used our class pet hamster as part of his science experiment today,” might not sound very interesting unless you knew that same teacher was also responsible for creating one of America’s most popular TV shows ever created.”