Month: January 2022

5 Reasons Why Customer Satisfaction Metrics Are Essential
Marketing Science

5 Reasons Why Customer Satisfaction Metrics Are Essential

- by Gabriela Wilson

Many different ways exist to help you measure your business’ success. Most of them are highly valuable for the company and its rise. You probably know that every company needs to grow to stay competitive and be successful in the long run.

If we’re talking about customers as the main driver of every business, we need to know the tools and ways that will show us whether they are happy or not. The happiness of the customer is of utmost importance and every entrepreneur must dedicate themselves to always having this under control.

In this article, we’re talking more about customer satisfaction metrics and why they are essential for your business. We will share five reasons why you need to use this method in your research and look for the best ways to keep your clients satisfied. Follow up, and learn more about it.

1. Satisfied customers are loyal and they make you profits

Have you heard about the Pareto principle? It is the core principle in retail economics that says 20% of the happiest and loyal customers will make 80% of the sales in retail. That shows you exactly why it is so important to find ways and make your clients satisfied.

When you find a way to measure their happiness, you’ll also find a way to make them happy, thus, you’re making more profits by having them over and over and selling your products to them. Without dedicating yourself to this key metric, you won’t know what’s happening …

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The Mobile Payments Industry, and All The Many Ways It's Benefiting Our Lives
Payments Business

The Mobile Payments Industry, and All The Many Ways It’s Benefiting Our Lives

- by Gabriela Wilson

The mobile payments industry has exploded in recent years, and there are many ways it has benefitted our lives. For example, it has made commerce easier for businesses because they no longer need to maintain a physical location to take payment. It’s also made payment processes much more seamless for both customers and companies, which is especially important when the line between online and offline shopping continues to blur. Check out this article to learn more about how the mobile payments industry has benefitted our lives!

What is mobile payment?

Mobile payment is a digital payment made with a smartphone. They are convenient because the user doesn’t have to carry cash or cards while shopping. Some people prefer to use their phones for all their banking needs. Mobile payments are also safer than carrying cash or credit cards since they cannot be stolen from a person’s purse or pocket. Virtual Bank Account Numbers As convenient as mobile payments are, you should never allow yourself to become completely reliant on them. Many banks now offer virtual bank account numbers, which are safer than mobile payments. They allow you to access your bank account from anywhere and pay for items with a PIN. You can also set them up to automatically transfer funds when your account runs low.

Considerations When Choosing a Credit Card A credit card can be a helpful tool, primarily when managed properly. However, you should always consider the interest rates and other fees associated with your credit.

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