Affiliate Marketing Technology – How Does it All Work?
As an affiliate marketer, you will be exposed to a lot of technology. Some of it’s basic, some complex, but all of it’s very cool and designed to make sure you get paid for the traffic you generate. This article will take a look at some of affiliate marketing technology that’s around.
The first and biggest is hoplinks. A hoplink is a special link given to you that when clicks, redirects to the merchant’s website. They are then able to track then who sent that referral, via cookies, and server scripts. The first thing when someone clicks on a link is it redirects via the hipline. The affiliate marketing technology then checks to see if the user has ‘cookies’ enabled in their browser. If they do, they redirect to the main site, so the customer only sees ” in their address bar (where you enter websites). When a person clicks ‘Buy’, the website checks to see what the cookie says, and if there is an affiliate ID in there, it grabs it, and processes it.
But what if the user doesn’t have cookies enabled? Well, the affiliate marketing technology is smart, and it will keep the address of the website at ”, or whatever. This is less pretty to the user, but at least you’ll get your commission. When the person clicks ‘buy’, it simply processes the affiliate ID, and you get your cheque. Brilliant.
If the merchant has a mailing list (Enter your name and email sort of stuff) …
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