Doing Business That Challenges Overconsumption

Doing Business That Challenges Overconsumption

Business and self-sufficiency are two things that are hard to match. It’s difficult to sell to someone who doesn’t need anything. Businesses earn more when people keep buying their products frequently. If suddenly a large percentage of consumers would find their products unnecessary, they would have to close the shop. So of course they would want people to keep needing or wanting their products.

This is what has primarily driven us to become a highly consumerist world. Marketing strategies convince people to want things even if they don’t need them. For years, people unnecessarily consumed resources, affecting our environment and even our well-being. And now, we have reached a point where it’s difficult to keep turning a blind eye to this situation.

If you plan to engage in business, think out of the box. Don’t follow the old business models that eventually led to overproduction, oversupply, and overconsumption. Base your business on something that could be sustained by our ailing planet.

There are several ways to approach such a business plan. First is a needs-based appraisal of what’s in demand in the market. This is an important step as most companies would instead create artificial needs to sell their products.

Peoples’ needs could vary over time, but there are also constants. For example, there are the seasonal needs of people. In summer when the temperatures go up, cooling systems are in demand. In winter, water heaters are extremely indispensable.

The next thing you need to do is the …

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