Month: August 2019

What Are The Steps To Setting Up The Technology Requirements For Information Marketing?
Business Information

What Are The Steps To Setting Up The Technology Requirements For Information Marketing?

- by Gabriela Wilson

Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.

Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.

Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.

Step 3: Get FTP access – FTP, or file transfer protocol is …

What Are The Steps To Setting Up The Technology Requirements For Information Marketing? Read More
Financial News

Creating a Business-To-Consumers Strategy

- by Gabriela Wilson

The face of foodservice customers is changing, requiring operators to rethink the business-to-customer (B2C) relationship. Foodservice operators have been seeing a shift in their customer base for many years, due in part to the advances of technology.

Creating a Business-To-Consumers Strategy
image source

On the back end of the foodservice business, operators are using technology to order products, create production reports, recipes and financials, but fewer operators are using front of the house technology to their advantage. There is no doubt that customers have less time to enjoy a meal and the window of opportunity is becoming smaller to market a program appropriately.

Whether one works for a large contract company or operates independently, thinking virtual needs to be part of the business strategy. When reviewing food operations, one needs to departmentalize each functional area of the business. Larger organizations use their resources to develop strategic plans within their products, processes and customer demographic divisions. The advantage of a large organization is the layers of staff in each division, but this also creates complexities and slows reaction times to customer shifts. In a small or independent foodservice come simplicity and the ability to react quickly to customer shifts. In either situation, front-line operators must keep their fingers on the business pulse and develop a B2C plan that works for their program.

When creating a strategy to develop a B2C plan, operators should determine their most popular products and how best to package these items for customers. The next step is how key products are …

Creating a Business-To-Consumers Strategy Read More