Understanding Link Building For Your Small Business

Understanding Link Building For Your Small Business

Understanding Link Building in your Small Business is one of the essential parts to get traffic to your site.

The majority of people who use the internet do so for information; it may be on banking, shopping, news, employment or education. Most people’s first port of call is the internet.

Businesses with products and services to offer will work hard to ensure that customers find them on the net and that is the heart of their business approach online. It is, therefore not enough to just host a website and hope traffic will get to it. The small business will need to push and direct traffic to the site.

Link building for the small business is one vital element to achieving traffic. Getting good inbound link to your site will help the search engine judge how popular your site is or is becoming. A higher level of popularity will guide the search engine to your site.

All links are important but some are more important than others because of the presence on the web of the site linking to you.

Links from relevant sites in your area that already have a presence online are more valuable to your rise in the search engines.

So where do you get those links from? You need an organized process to build quality backlinks over time. Here are four areas that will help you find the backlinks you will need.

• Directory submissions are one the easiest ways to get backlink. Go on Google and do a search with your keyword with “add url” placed after it. A number of sites where you can add your site will come up. Another way is keyword the “add site” or “add website” and just go through and choose where you want to add your site.

• Article submissions are one of the easiest ways to get contextual backlinks. These back links are embedded in the text of an article and have more weight than text located in other areas of a webpage. Make sure these are submitted to the relative directories online and that a backlink is put either in their resource box or where the directory directs. It is important to make sure that the article is on your blog or site before submitting or Google will see the article as duplicate and punish your efforts.

• Blog marketing is a good way to get backlinks. You need to get “dofollow” links. If the links are “nofollow” then the search engine will not follow the link back to you. You can register with blog directories that will help you get those backlinks by commenting on other blogs in your niche.

• Video marketing posting on different services, not only YouTube as there are hundreds of other site that can be valuable. Posting on the important or popular ones will get links back to your site. Always remember to put a link on the first line on your video pointing to your site or blog

The …

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How To Make Your Business a Force for Good

How To Make Your Business a Force for Good

Having a successful business is no small feat. For some people, however, just being successful isn’t enough; they want their company to have a positive impact on the world around them. How do you operate a business so that it makes money, does good, and helps save the planet all at the same time? There are many ways, and here are a few to get you started.

Go as Green as you Can

New smart business trends, promoted by people like Eyal Gutentag, are geared towards making money and trying to save the planet as well. Try doing things like making your workplace paperless, supporting green procurement of the products you buy, and by supporting local vendors when possible. Installing a water dispensing system can cut down your utility bill and also your plastic bottle usage. There are many small things that all add up in the long run and make a difference.

Treat Your Employees Well

A great step to take is to invest in your employees’ well-being. Create a positive work culture for them by letting them know you actually care about them. Make sure they have good health care. Ensure that they have all the resources they need to perform well at their disposal. Make work a place they will enjoy coming to. Happy employees are more productive employees.

Give Back to the Community

Giving back to your community is easy, even as a very small business. Something as small as sponsoring a Little League baseball team will have a great impact on all those kids’ lives. Look closely and you’ll see partnership opportunities everywhere. If you make specialty dog products, for example, you can donate a percentage of your profits to the local Humane Society or SPCA.

You don’t have to be a giant corporation throwing money around to make a positive impact on your community. Even a small business can implement green practices and make sure their employees know they are valued. Giving back to the community will also make your employees proud to work for you.…

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The Devil is in The Details

The Devil is in The Details

How do you get and keep customers?  The most important question in business and one that companies spend billions of dollars trying to figure out.  I am going to put forth a strategy that works and has worked for centuries: Pay close attention to details.

Selling is Psychological

Customer acquisition is a function of sales and marketing.  Selling is a psychological function, convincing a potential prospect that you and your company are the best suited to help them achieve their needs, wants, and desires.  Couple of things to note in that statement, I said “YOU” and “HELP THEM ACHIEVE THEIR NEEDS”.  They do not care about the features of your equipment, about how big or efficient your company is, or what types of products you sell! Oh, I can hear your objections already, “my customers do care about my equipment, it was the new piece of equipment that got me the account” or “my customers like the fact that my company is small, well organised, and everything is tracked via Excel” or “I got the account because I had XYZ product”.

While all of these objections have gained you business, do not be fooled into thinking that all customers think this way.  You were addressing an issue that the customer had a preconceived notion about.  YOU inadvertently helped them achieve their needs without realizing it.  Even a blind squirrel can find a nut!

Ask Questions – Understand the Answers

Details: What is important to the customer?  How do you get the information?  How do I apply this to my current customers?  Here is the magic statement: Ask lots of questions and fully understand the answers. Get a candid conversation started.  Listen: pay attention to minor details.  Pay close attention to your contacts personal details particularly if that person controls the account (caution, in any account, you do not really know who is in charge, although someone has a title, that does not mean they are the ultimate decision maker).  Take notes, the old Chinese proverb applies “the palest ink is stronger than the strongest memory”.  Don’t assume anything.

Open ended questions are best (questions that don’t have a yes or no answer), asked with the goal of finding out their needs.  These types of questions get a person talking and explaining their position, their wants and needs.  Your job is to match your abilities to their wants and needs. Calling on a new prospect, a good sample vending machine operator question would be, “why are you considering change?”, “what do you like about your current vendor” and “what about your current operator would you change” (don’t ask negative questions what don’t you like about your current operator has negative connotations and you do not know if they are actually changing vendors, nobody likes to be told they have made bad decisions).

Want to make your business “bullet proof”, ask your current customers the same questions!  Preface the questions with a statement “In order to provide better service, I have …

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Internet Marketing Tips - How to Increase Site Traffic

Internet Marketing Tips – How to Increase Site Traffic

Below are some internet marketing tips which you can used to increase web traffic

It is not too hard to create and design a website. The most difficult part is to increase web traffic so that your site is able to generate a satisfying passive income for you. However the job seems to be difficult to handle, but understanding some basic concepts of search engine optimization and applying them can work magically. During the early days of my online money making endeavor, I faced with this problem of generate web traffic and almost gave up my internet marketing business. Luckily, I came across some useful online SEO tutorials that had clarified the whole thing and helped me to the present state. Most of the successful internet marketers prefer to remain tight-lipped about these internet marketing tips, but as I have learned through bitter experience, I decide to reveal these online marketing tips so that everyone can generate traffic to make money online.

Set Up A Website

The first thing that you need to do is to create a website through which you will start your online business. It is not too difficult to develop an attractive website by using some web designing softwares. Another way to get the job done is to hire a web designer who can do a good job for you. Numerous website designing services are also available on the internet today. Make sure that you are using unique titles for pages of your website and these titles should contain keywords related to your site. Meta tags for any of the pages should not be ignored as this will help to rank your site.

Link Building

Next use link building strategies. You can create some hyperlinks or anchor text of your site and post them at different webpages. You also can join forums by providing useful and informative content with links to your site. Link sharing with popular websites is another way to increase web traffic. Using article marketing is also effective to generate quick and long-term traffic. However, all these internet marketing plans require patience and hard work to make it a success, but you will be motivated when your webpage is frequented by lots of visitors.

Advertising and Networking

The next stage is advertising and networking. This plays a crucial role behind generating targeted web traffic. You can place advertisements at some free classified ad sites, this helps to increase web traffic as well. Blogging will also help to add value to your business, and in many cases blogging alone will attract large number of visitors especially if your blog posts are unique and informative. Beside this, you can create pages in popular web directories on similar topics and advertise your website at social networking sites to get some targeted visitors.

Update Your Blog Regularly

It is important to update your website with fresh and unique content regularly. Regular updating with useful keywords will help you to improve your website’s page rank by search engines. …

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