Month: October 2019

Understanding Link Building For Your Small Business
Business Link

Understanding Link Building For Your Small Business

- by Gabriela Wilson

Understanding Link Building in your Small Business is one of the essential parts to get traffic to your site.

The majority of people who use the internet do so for information; it may be on banking, shopping, news, employment or education. Most people’s first port of call is the internet.

Businesses with products and services to offer will work hard to ensure that customers find them on the net and that is the heart of their business approach online. It is, therefore not enough to just host a website and hope traffic will get to it. The small business will need to push and direct traffic to the site.

Link building for the small business is one vital element to achieving traffic. Getting good inbound link to your site will help the search engine judge how popular your site is or is becoming. A higher level of popularity will guide the search engine to your site.

All links are important but some are more important than others because of the presence on the web of the site linking to you.

Links from relevant sites in your area that already have a presence online are more valuable to your rise in the search engines.

So where do you get those links from? You need an organized process to build quality backlinks over time. Here are four areas that will help you find the backlinks you will need.

• Directory submissions are one the easiest ways to get backlink. Go on Google …

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How To Make Your Business a Force for Good
Business Current Events

How To Make Your Business a Force for Good

- by Gabriela Wilson

Having a successful business is no small feat. For some people, however, just being successful isn’t enough; they want their company to have a positive impact on the world around them. How do you operate a business so that it makes money, does good, and helps save the planet all at the same time? There are many ways, and here are a few to get you started.

Go as Green as you Can

New smart business trends, promoted by people like Eyal Gutentag, are geared towards making money and trying to save the planet as well. Try doing things like making your workplace paperless, supporting green procurement of the products you buy, and by supporting local vendors when possible. Installing a water dispensing system can cut down your utility bill and also your plastic bottle usage. There are many small things that all add up in the long run and make a difference.

Treat Your Employees Well

A great step to take is to invest in your employees’ well-being. Create a positive work culture for them by letting them know you actually care about them. Make sure they have good health care. Ensure that they have all the resources they need to perform well at their disposal. Make work a place they will enjoy coming to. Happy employees are more productive employees.

Give Back to the Community

Giving back to your community is easy, even as a very small business. Something as small as sponsoring a Little League baseball …

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The Devil is in The Details
Business News

The Devil is in The Details

- by Gabriela Wilson

How do you get and keep customers?  The most important question in business and one that companies spend billions of dollars trying to figure out.  I am going to put forth a strategy that works and has worked for centuries: Pay close attention to details.

Selling is Psychological

Customer acquisition is a function of sales and marketing.  Selling is a psychological function, convincing a potential prospect that you and your company are the best suited to help them achieve their needs, wants, and desires.  Couple of things to note in that statement, I said “YOU” and “HELP THEM ACHIEVE THEIR NEEDS”.  They do not care about the features of your equipment, about how big or efficient your company is, or what types of products you sell! Oh, I can hear your objections already, “my customers do care about my equipment, it was the new piece of equipment that got me the account” or “my customers like the fact that my company is small, well organised, and everything is tracked via Excel” or “I got the account because I had XYZ product”.

While all of these objections have gained you business, do not be fooled into thinking that all customers think this way.  You were addressing an issue that the customer had a preconceived notion about.  YOU inadvertently helped them achieve their needs without realizing it.  Even a blind squirrel can find a nut!

Ask Questions – Understand the Answers

Details: What is important to the customer?  How do you …

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Internet Marketing Tips - How to Increase Site Traffic
Business Information

Internet Marketing Tips – How to Increase Site Traffic

- by Gabriela Wilson

Below are some internet marketing tips which you can used to increase web traffic

It is not too hard to create and design a website. The most difficult part is to increase web traffic so that your site is able to generate a satisfying passive income for you. However the job seems to be difficult to handle, but understanding some basic concepts of search engine optimization and applying them can work magically. During the early days of my online money making endeavor, I faced with this problem of generate web traffic and almost gave up my internet marketing business. Luckily, I came across some useful online SEO tutorials that had clarified the whole thing and helped me to the present state. Most of the successful internet marketers prefer to remain tight-lipped about these internet marketing tips, but as I have learned through bitter experience, I decide to reveal these online marketing tips so that everyone can generate traffic to make money online.

Set Up A Website

The first thing that you need to do is to create a website through which you will start your online business. It is not too difficult to develop an attractive website by using some web designing softwares. Another way to get the job done is to hire a web designer who can do a good job for you. Numerous website designing services are also available on the internet today. Make sure that you are using unique titles for pages of your website and these …

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