Although several recruitment tactics were introduced last year, only a few have been adopted and implemented in 2019. This means the shape of the hiring process is about to change. Here are 6 of these trends.
1. Going Mobile
Mobile-first indexing is in its pilot stages with Google announcing that it would be making it a priority. Although recruiters may have avoided search engine optimisation in the past, the forthcoming update will make it more of a necessity, and for a good reason. Google intends to make these changes/updates to:
1. Improve the search experience for the user
2. Adjust to user habits
With many candidates doing their job search using their mobile devices, it is crucial that industry players follow suit. Very few industry players have been able to make the change despite mobile platforms being around for quite some time now.
According to research, 45% of job seekers today use their mobile devices at least once per day to hunt for jobs, especially for digital marketing jobs. 89% of these use mobile-based platforms to search. A study also shows that 16% of most job applications are submitted via mobile; just one of the reasons recruiting firms should make it possible for candidates to send applications via their mobile devices.
2. Paper Resumes are a Thing of the Past
The use of paper resumes is on the decline as recruiting companies encourage candidates to use soft copies of the same instead. This also goes beyond paper resumes as video submissions, and social media profiles demonstrate a first impression more accurately. For this reason, recruitment companies have to keep up with the advances in technology.
Job seekers, too, need to develop an integrated brand through digital portfolios, social media profiles, as well as consider creating a personal website.
3. Create an Attractive Profile Online
To attract the top talent in a certain field, companies need to create an attractive and appealing environment online. Social media is one of the best platforms to demonstrate this. Studies show that 79% of all candidates take to the social media to review profiles when conducting a job search.
Companies, therefore, need to create an attractive online profile, which can be displayed across social media, your website, and in online reviews. Doing this helps to strengthen your employer brand and visibility, thus improving trust and popularity.
4. Flexible Working Conditions
Technology has made it possible for employees to work from various places, including their homes. This has impacted the job market in several ways with workers preferring freelance positions to sitting at a desk somewhere in an office. According to research, 65% of employees are more likely to pursue contract work, something many believe is due to the benefits that come with the same. A survey conducted in 2016 shows that the ability to work remotely has a considerable impact (up to 68%) on a candidate’s decision.
5. Take Virtual Reality into Consideration
Virtual reality is in itself becoming a reality in the recruiting industry. With video interview software readily available recruitment companies can take advantage of technology when interviewing candidates. Video interviews create an accurate first impression, which is why virtual reality should be used for interactive hiring needs. The best thing with adopting virtual reality in interviews is that it shows how a candidate responds to/in practical settings.
6. Encourage Talent Relationship Management (TRM)
The Talent Relationship Management is one of the essential recruiting tools today, and especially with the competitive job market. While a crucial element in the recruitment process, most HR departments are yet to realise/cultivate talent relationship in their organisations. This means they rarely get to attract new talent to their workforce.
Studies show that 40% of companies that utilise TRM get the best hires, all which come from within. TRM increases offer acceptance rate by up to 4%. Candidate Relationship Management (CRM) should also be considered during the hiring process to hire the best talent.
Modern hiring methods are taking over the traditional ways whereby one would wait for resumes during a hiring process. Taking advantage of these hiring methods not only makes it possible for candidates to find you, but also helps you find the best talent. The job market today requires a proactive approach to find the best candidate and recruiter.