Author: Gabriela Wilson

American advertising has involved with foreign advertising for about four decades.  Ever since European countries chose to allow commercials into their programming. Most of those years have been challenging attempting to utilize American “know-how” and injecting it right into a foreign culture. American multinational advertising Agencies including McCann-Erickson, Ogilvy & Mather, J. Walter Thomson, and Leo Burnett have had to hire local talent to comprehend industry as well as the culture for being effective.

There are translation sites on the internet. There are still many Americans who feel that translation in the mere substitution of just one sentence or word in English for the next sentence or word right into a foreign language. I caution you, these languages are known as foreign to get a reason. They are produced from a different culture sometimes millennia over the age of the American culture.

Aside from witty comments, jokes, and colloquial expressions …