I often wonder how some employers fail to see the importance of knowing how to invest in signage to promote your own business. A sign is advertising; if you invest in advertising signs. The employer is obliged to invest especially in exterior Signs because the success of advertising your business is directly proportional to the proper investment in Business signs. Many new entrepreneurs think even they do not need signs; they think they can make a good product and/or provide excellent service is enough for customers to look for them or come to your business. We live in an extremely competitive and if we do not learn to invest in signs (advertising) will be very difficult to survive as entrepreneurs.
How we invest properly in signs?
More than 40 years ago, books on advertising, they said that 70% of the budget of a company ought to be invested in Advertising. I believe that even today this forces that concept and more so because of the amount and quality of competition.
Leaving aside the sermons, I suggest that the steps are as follows;
- Determine the image that “should” to project to your prospects and customers, according to the type of product or service offered. I say “should” because some entrepreneurs spend money on pictures that they “want” without taking into account the market they are going. Signs in our business very seriously all the details to give a vendor to your company.
- Locate and get professional help, do not intend to do everything yourself (may just get it but surely spend enormous time and valuable). When searching for a Sign company to help you take into account the amount of time of experience, previous work, references, Licensed and insured. If this company is working correctly and signs for a long, surely you will have a better chance of getting the best service.
- Spend enough money on signs (permanent publicity) Remember that your results and success are directly proportional to your investment in signs.
To have positive results on your investment of time and money, concentrate your efforts on outdoor signs, as these will continue to be the best investment in advertising. Is that in these times is somewhat difficult to make large investments in signs, but we have no other way if we are to survive this era? We have to be more analytical and selective in choosing a signage company that has the experience and the ability to give us better ideas, projects, and prices.