Author: Gabriela Wilson

Content Strategy For The Social Age
Business Publications

Content Strategy For The Social Age

- by Gabriela Wilson

In today’s digital age, you need a content strategy to keep up with your competition. Your business needs to have an effective digital presence that engages potential customers and encourages them to buy from you.

What Is A Content Strategy?

Content strategy is a plan for creating and publishing content. It’s about creating a consistent and effective message for your audience–and that starts with understanding who they are and what they want to hear from you.

Content strategy is also about creating content that is relevant to your business goals, whether it’s selling products or services, educating customers on how to use them correctly (or prevent problems), or driving sales through loyalty programs.

Why Do You Need A Content Strategy?

What is a content strategy?

A content strategy is a plan that outlines how you will create, manage and distribute your content across all platforms. It’s the framework that helps …

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Smart Building Technology For Sustainable Homes
Business Property

Smart Building Technology For Sustainable Homes

- by Gabriela Wilson

Smart building technology is a set of tools and devices that can be used to make your home more sustainable. There are many different ways that smart building technology can be implemented, but below we will take a look at the most common ones:

Smart Lighting

Smart lighting can help you save energy and money by allowing you to control your lights with your phone, through sensors and voice commands. You can set up a schedule so that the lights automatically turn on or off at certain times of day, creating a more natural environment in your home.

Smart lighting also allows you to use less electricity because it turns off when not needed (for example: if no one is home).

Home Automation

Home automation is the process of using technology to automate or control devices in your home. It can help you save money and energy, while improving comfort …

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The Post-Pandemic Economy
Business Current Events

The Post-Pandemic Economy

- by Gabriela Wilson

Although the influenza pandemic has a lot of people worried about their finances, you should know that the economic recovery will be slow but certain. In this post-pandemic economy, it’s important to remember that there will be a decline in the standard of living for a period following the pandemic. Lasting economic recovery will depend on a return to normalcy, including people having jobs and using their credit cards again. The current recession may last longer because of the pandemic. The government should take active steps to assist in economic recovery post-pandemic by ensuring that sufficient supplies are available for everyone and not just those who can afford them at exorbitant prices (because remember: there will be no more TV commercials).

There will be a decline in the standard of living for a period following the pandemic.

There will be a decline in the standard of living for a period …

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Start Your Employee Content Strategy Today
Business Publications

Start Your Employee Content Strategy Today

- by Gabriela Wilson

If you’ve been following the news, you know that content marketing has become a crucial part of many businesses’ marketing strategies. But if you’re not sure how to incorporate this into your own strategy or don’t have the time or budget to do it yourself, you might want to consider using employee-generated content as a way to create engaging stories and boost your company’s presence on social media and other channels.

How employee-generated content can help your business

Employee-generated content can help your business in several ways.

  • It’s authentic. When employees speak about their experiences at work, they’re not just sharing information; they’re giving you a window into the real world of your brand. This makes it easier for potential customers to connect with your business and understand what it means to them personally.
  • It’s unique and relatable. By allowing employees to share their own stories, thoughts or opinions through
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Understanding The Psychology Behind Marketing In Americal
Marketing Science

Understanding The Psychology Behind Marketing In Americal

- by Gabriela Wilson

The field of psychology is a powerful tool for understanding consumer decision-making. However, it can be hard to see how behavioral economics fits into the picture. You may have heard people talk about “marketing to our lizard brains” or seen articles that talk about why marketing works so well on us. The idea that we have big emotional brains and little rational ones is nothing new, but what does it mean for marketers?

Psychology can play a huge role in marketing strategies.

Psychology can play a huge role in marketing strategies. Psychology can help you understand how people make decisions, choices and decisions about products and services. It also helps you understand how they make the decision to buy or not buy your brand.

Psychology is the study of human behavior, including thinking processes, emotion, learning and memory; motivation; personality traits such as attitudes; social interactions with others (such as …

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