China in 2012: What's Next for a Developing Economy

China in 2012: What’s Next for a Developing Economy

It is almost impossible to open a newspaper or open a world news station without finding stories that cover China’s economic growth in recent years. With a consistent annual growth rate of around 10 percent over the past decade and the title of the country which is the largest global exporter of goods, this country is a center of industrial strength that can be understood as the goal of many companies considering international expansion.

Witnessing China’s meteoric rise over the past few decades has been interesting, but the latest news about slowing growth raises the question: What will happen next for this growing economy? Is growth sustainable? What factors will emerge and what challenges will develop for those who want to do business in this opportunity-rich country?

Global interconnectedness and the impact of a connected world economy

An economy that has traditionally been seen as a foundation for the health of the world economy is being shaken. The Eurozone is teetering on the brink of a crisis, while the United States hopes to prevent a double recession. But China can no longer rely on the isolated remnants of this problem. Our integrated world economy does not allow one country to function as an island. Economic problems, both in the G8 countries or in a small country far apart, causing ripple effects throughout the world.

In the case of China, the impact of the world economy in chaos can be devastating. As the world’s largest exporter of goods, shrinking purchasing power …

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Chinese influence on the US and Global Economy Part 4 of 4

Chinese influence on the US and Global Economy Part 4 of 4

In the fourth and final series of my four sections on China’s influence on the US and the global economy, we focus on the benefits of working with international expertise for your business if you have plans to enter the Chinese business market. My extensive Asian market business experience encouraged me to write this series so that you can help you better understand how you can open your business to benefit from the Chinese market.

Cultural mistakes can take a lot of time

In 1973, Procter & Gamble sought to expand their Camay soap line in Japan. Their ad showed a Japanese man meeting a Japanese woman for the first time, and praising her on porcelain dolls like her skin (achieved with a firm soap, of course).

Over the next 13 years, the company lost $ 25 million in the market. Japanese people shouldn’t be soft soapy.

Best intentions …

P&G is a large corporation, and has been warned by advertising consultants that advertising (which has been running successfully in many other countries) will not work. But P&G executives ignored it.

The problem is that while Western culture sees the ‘porcelain doll’ praise flattering, in Japan it is seen as disrespectful. The ad said ‘use Camay and attract abusive comments’.

That is a very special cultural difference because of the lack of understanding between Western norms and people in societies that are as different as those around the Pacific Rim. Often differences are more down to earth: legal, logistical, linguistic, …

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