The Four Forces of Digital Transformation
Company Business

The Four Forces of Digital Transformation

- by Gabriela Wilson

It’s become a cliché, but digital transformation is a reality. It’s not just that every company needs to be digitally enabled; it’s increasingly apparent that every company needs to be a technology company. The question is, how do you transform? In this article, we’ll look at the four forces of digital transformation.

Digitization

Digital transformation is the process of transforming the business and its processes to take advantage of software, automation, and data analytics. It’s a change in the way business is done.

The first force that drives digital transformation is digitization–the ability to create value from data through automation and software. Digitization enables companies to collect information from customers or other sources like sensors or drones, store it as data sets in databases (structured or unstructured), analyze those sets using advanced algorithms and machine learning techniques like neural networks or deep learning algorithms (or even just plain old regression analysis), then use what they learn about customers’ needs so they can provide better products/services at lower cost than competitors who don’t have access to this kind of information.

Automation

Automation is the use of software to automate tasks. It can be used to reduce costs and increase efficiency, improve quality and accuracy, or improve customer service.

Automation is a force because it helps you achieve your goals faster than manual processes would allow. For example:

  • Automated testing allows you to test more frequently with higher confidence in your results because the tests are automated by computers instead of humans
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How To Make Ads Come Alive With Neuroscience
Marketing Science

How To Make Ads Come Alive With Neuroscience

- by Gabriela Wilson

Neuromarketing is a powerful tool for developing effective ads. It can help you understand your target audience, create ads that speak to them, and measure the effectiveness of those ads. However, this science has only recently become available to marketers. In this article we’ll explore what neuromarketing is, how it works in advertising and marketing, and why it’s important to understanding consumers’ minds and behaviors.

Neuro-Advertising Is Here

Neuro-Advertising is here and it’s time for you to know about it.

The use of neuroscience in advertising has been around for quite some time, but only recently have we seen this new form of marketing become more widely accepted and applied. Neuro-Advertising is not just a buzzword; it’s a real phenomenon that can help brands reach their audience on an emotional level.

The power of emotional connection lies in the brain’s ability to process information quickly, even before we realize what’s happening or why we feel certain ways about something or someone (which makes sense since emotions are hardwired into our DNA). When done right, neuromarketing allows companies to tap into these unconscious connections between brand experiences and consumer behavior–and ultimately make better business decisions based on those insights!

Neuroscience In Marketing: The Promise And Perils Of Brain Data

Neuroscience can be used to create ads that are more effective and memorable. But before you jump on the neuroscience bandwagon, it’s important to understand how much we actually know about how our brains work and what we don’t know yet. You’ll …

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Content Strategy For The Social Age
Business Publications

Content Strategy For The Social Age

- by Gabriela Wilson

In today’s digital age, you need a content strategy to keep up with your competition. Your business needs to have an effective digital presence that engages potential customers and encourages them to buy from you.

What Is A Content Strategy?

Content strategy is a plan for creating and publishing content. It’s about creating a consistent and effective message for your audience–and that starts with understanding who they are and what they want to hear from you.

Content strategy is also about creating content that is relevant to your business goals, whether it’s selling products or services, educating customers on how to use them correctly (or prevent problems), or driving sales through loyalty programs.

Why Do You Need A Content Strategy?

What is a content strategy?

A content strategy is a plan that outlines how you will create, manage and distribute your content across all platforms. It’s the framework that helps you decide what to publish on your website, when to publish it and how those posts will be distributed across different social media channels like Facebook, Twitter or Instagram.

How Do You Create An Effective Content Strategy?

To create an effective content strategy, you need to define the goals of your content. Then, create a plan for how you’ll achieve those goals.

The next step is to use a calendar or other tool that can help manage your schedule and keep track of all the different pieces of content that are being created for each channel. This will allow you …

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Smart Building Technology For Sustainable Homes
Business Property

Smart Building Technology For Sustainable Homes

- by Gabriela Wilson

Smart building technology is a set of tools and devices that can be used to make your home more sustainable. There are many different ways that smart building technology can be implemented, but below we will take a look at the most common ones:

Smart Lighting

Smart lighting can help you save energy and money by allowing you to control your lights with your phone, through sensors and voice commands. You can set up a schedule so that the lights automatically turn on or off at certain times of day, creating a more natural environment in your home.

Smart lighting also allows you to use less electricity because it turns off when not needed (for example: if no one is home).

Home Automation

Home automation is the process of using technology to automate or control devices in your home. It can help you save money and energy, while improving comfort and convenience. Home automation products include smart lighting systems, climate control devices such as thermostats and humidifiers, security systems like cameras and door locks, home entertainment equipment like televisions or gaming consoles that are controlled by voice commands–even smart appliances like refrigerators that know when food has spoiled!

Home automation systems are made up of several components:

  • The hub (or brain) communicates with all other devices through wireless signals so they can work together seamlessly without any additional wiring needed between them; it also contains memory storage so it can remember what actions have been performed by each device before
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The Post-Pandemic Economy
Business Current Events

The Post-Pandemic Economy

- by Gabriela Wilson

Although the influenza pandemic has a lot of people worried about their finances, you should know that the economic recovery will be slow but certain. In this post-pandemic economy, it’s important to remember that there will be a decline in the standard of living for a period following the pandemic. Lasting economic recovery will depend on a return to normalcy, including people having jobs and using their credit cards again. The current recession may last longer because of the pandemic. The government should take active steps to assist in economic recovery post-pandemic by ensuring that sufficient supplies are available for everyone and not just those who can afford them at exorbitant prices (because remember: there will be no more TV commercials).

There will be a decline in the standard of living for a period following the pandemic.

There will be a decline in the standard of living for a period following the pandemic. This is because there are many ways that an outbreak can affect an economy, from travel restrictions to decreased productivity.

People will be afraid to travel, leading to a drop in tourism and sales of airline tickets, hotels and other travel-related goods and services. They may also choose not to go out as much due to fear or concern about getting sick themselves (this could affect alcohol sales). Additionally, if workers have been affected by illness at home or at work then their employers will have less productivity than normal which could lead them not being able …

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