The Creative Commons wiki notes ( here ) NonCommercial turns on the use, not the identity of the re-user. So a higher school student and a multi-national corporation like Nike are equal. The definition of NonCommercial depends on the major goal for which the work is utilized, not on the category or class of reuser. So if Nike was printing t-shirts with a CC-licensed image/graphic on it, supplied they were not charging a fee for the t-shirt and giving it away for free , it could be considered non-commercial. But there would be important worth in Nike undertaking this – they give away t-shirts all the time simply because individuals become walking billboards for their brand, so there is a commercial worth to them performing so, even if the shirt is offered away for free.
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