The classic advertising and marketing model was to obtain as lots of eyeballs on your solution or service’s message as you possibly can and hope that a percentage of clients purchase. Yellow pages, radio marketing, direct mail, television commercials, magazine advertisements, etc.. are examples of these regular advertising solutions. These traditional types of advertising are no longer effective as a lot of buyers have to turn blind towards the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A current survey identified that only 14% of folks trust advertisements whilst 76% of individuals trust consumer recommendations. Accordingly, more marketers began in search of option methods to connect with possible buyers.
Advertising and marketing on the web were initially produced well-liked by using Internet websites and optimizing these websites employing Search engine optimization (Search engine optimization) tactics. Whilst still a worthwhile tactic, Search engine optimization has been updated by Internet 2.0 tactics, such as social media promoting. Social media promoting is when businesses make use of Web 2.0 platforms, for instance, blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube), and other emerging online promoting tools. The benefit of internet 2.0 platforms versus standard means of advertising, and even classic website marketing and advertising, is that it involves two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their consumers.
The days of broadcasting your item or service message out to the masses and hoping for a response are gone. People today don’t want to purchase from nameless, faceless businesses. Not only are buyers paying attention to the man behind the curtain’, but they also want to know what others are saying about your item or service. A recent study concluded that 80% of US Web-using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to benefit from customer word-of-mouth marketing like social media promoting.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social media marketing and advertising is that you will have the opportunity to connect with networks of prospective customers that you would otherwise be unable to come across utilizing other standard promoting approaches and even Seo.
Word of Mouth Marketing – Word of mouth advertising has always been the most influential way to generate sales. With social media marketing and advertising, you can create raving fans who will voluntarily promote your item and services to their networks of friends. Of course, if your item or service is poor, you may suffer the reverse benefits of this.
Brand Awareness – Branding your business using social media promoting is much simpler, faster, and less expensive to achieve than the conventional marketing medium or even website marketing.
Customer Retention – Web 2.0 platforms are the perfect places to communicate with your clients about new products, special promotions, or merely to educate them on your business. By way of consistent, FREE communication, you can keep your company in front of your customer’s eyeballs which will, in turn, lead to repeat business and referrals. Remember, the key to this type of communication is to be content-rich; don’t use these avenues to pitch your solution or service.
Rapid Results – The helpful and successful implementation of a social media advertising and marketing plan will create almost immediate results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV advertisements, where your clients disappear once the ads go off the air, these net 2.0 platform benefits will continue long-term as long as the communication and updating of your social media presence are maintained.
Why Aren’t Extra Businesses Utilizing Social Media Marketing and advertising?
Quite frankly, most businesses don’t know how to create or implement this type of strategy. What options do small business owners have when seeking to create & implement a social media promoting plan:
Hire an employee – though leveraging the time, experience, and services of others is a smart way to do business, several times this technique fails. Why? Ultimately, it is up to the small business owner to create the plan and manage the employee. However, most business owners don’t understand web 2.0 enough to create a plan and haven’t a clue how to manage the employee. Plus, paying an employee increases your labor costs, your payroll taxes, your benefit, and so on…
Outsource – outsourcing is a better option for hiring an employee as you won’t have to hire, train, manage, and pay an employee to perform these functions. However, there is a price for these benefits. Outsourcing these services can be very expensive. I’ve known social media businesses to charge over $1,000 to create a Facebook Fan Page. This task takes, at most, 20 minutes to set up. Again, the problem revolves around education. Unless you understand How Social Media Advertising and marketing works, then you shouldn’t hire or outsource the tasks unless you’re willing to overpay.
Do it yourself – The fact is learning the basics of social media, creating a plan, and implementing the plan is a task that every business owner is capable of performing. Finding the right training programs that will show you step-by-step how to create and manage internet 2.0 platforms is paramount as is using software that will allow you to manage all of your accounts from one simple location. With a little bit of an investment in education, you can create your very own web 2.0 promoting plan. With a little bit of research, you can find an all-in-one do-it-yourself social media dashboard that will allow you to perform your web 2.0 marketing in less than 10 minutes a day.