Food PR in-house
Handling your PR in-house may seem an attractive solution; no third-party expert fees to pay. You can post online or secure a newspaper article without any specialist guidance. What additional attributes can a professional PR agency offer to steer consumers to your product? Who knows your product better than you and your team?
It can’t be difficult to get your brand and products noticed.
It can, and sustainable success is only assured with a food PR company.
- Do you know precisely who and where your target audience is?
- What makes your brand and product the must-have option?
- After first contact, how can you retain interest?
In-house PR endeavours regularly focus on the incorrect markets or media which wastes time and resources; the possibilities can be reduced thanks to a knowledge gap, a lack of contacts or time to focus on a new approach. Call in a food PR company like Ceres PR.
It is essential that the consumer knows about the brand to engage in a lasting relationship with it.
- Can they trust that products are sourced ethically?
- Are workers treated well?
- Is the brand community minded?
- Does the brand focus on quality?
- How does it achieve its promises?
- What makes your product and brand a more attractive proposal than Brands A, B and C?
- How can your brand enhance the consumer’s life or experience?
Stay one step ahead
Your in-house PR team may be the most attentive in the land, but they still won’t be able to predict new trends with accuracy in an ever-changing marketplace or replicate the reach and conversion rate from interest to sales that a professional PR agency managed initiative can.
For example, would your in-house PR team know how artificial intelligence is creating new challenges in the PR industry or the exact productivity of each individual social media channel? Do they utilise brand storytelling in the most cost effective and efficient manner?
Using a food PR company ensures that the return on investment is substantial. Specialist PR agency teams can make the difference between a brand barely surviving and brand prosperity.
Creating brand ambassadors
In an increasingly digital era just having an online presence is insufficient; communications should engage, invite consumers to learn more and to return time after time, achieving repeat sales and recommendations to their friends and followers. Whoever connects with you on social media has the potential to become an unofficial and unpaid brand ambassador, they’re an invaluable resource.
You may think you know how to arrest a reader’s attention in blog posts and news updates but if readability, punctuation or spelling are lacking, these negatives suggest doubts in the consumer’s mind. If you can’t get the apostrophe in the right place or you sound uninspired by using bland language, why should consumers believe in you?
Placing communication tasks in the hands of PR agency representatives means that food PR is always positive, worded correctly and instils a wish to take positive action.
For an innovative and productive food PR company campaign, please contact Ceres PR.