Month: August 2018

Business Current Events

How Fridge Hire Works

- by Gabriela Wilson

It will be a relief to learn that sourcing mobile refrigeration hire facilities from proven service providers is easy and cost effective. Refrigerated trailers don’t require a degree to operate them and health and safety, food hygiene legislation and food quality standards can be met.

e.g. EU/UK Regulation EC No 852/2004 on the Hygiene of Foodstuffs. This states that manufacturers must have suitable temperature-controlled handling and storage facilities that can maintain food at appropriate temperatures and are monitored, controlled and recorded.

How Fridge Hire Works

Whether you run a restaurant experiencing an increase in business, an event host who needs to chill 300 champagne flutes, a country house with a wedding booking or a hospital which needs additional medication storage space, you can confidently house significant amounts of stock with affordable fridge trailer hire. Call in a renowned and experienced company like Icecool Trailers.

Domestic party-givers and family events also benefit from refrigerated trailers hire and cold room rental.

Emergency mobile refrigeration is available 24/7 from the best firms so when a crisis occurs, seek efficient help.

Please identify the best service providers; your reputation and effectiveness are at risk when you take a cheap and cheerful option. If you get quotes and one seems suspiciously low compared to the others, please be wary. In a highly competitive market you’re already benefitting from excellent prices so one that appears odd normally indicates that the firm is trying to tempt customers, perhaps after an incident, complaint or bad publicity.

Don’t trust your mobile refrigeration needs …

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Business Today

Should You Handle PR In-House?

- by Gabriela Wilson

Food PR in-house

Handling your PR in-house may seem an attractive solution; no third-party expert fees to pay. You can post online or secure a newspaper article without any specialist guidance. What additional attributes can a professional PR agency offer to steer consumers to your product? Who knows your product better than you and your team?

It can’t be difficult to get your brand and products noticed.

It can, and sustainable success is only assured with a food PR company.

  • Do you know precisely who and where your target audience is?
  • What makes your brand and product the must-have option?
  • After first contact, how can you retain interest?

In-house PR endeavours regularly focus on the incorrect markets or media which wastes time and resources; the possibilities can be reduced thanks to a knowledge gap, a lack of contacts or time to focus on a new approach. Call in a food PR company like Ceres PR.

It is essential that the consumer knows about the brand to engage in a lasting relationship with it.

  • Can they trust that products are sourced ethically?
  • Are workers treated well?
  • Is the brand community minded?
  • Does the brand focus on quality?
  • How does it achieve its promises?
  • What makes your product and brand a more attractive proposal than Brands A, B and C?
  • How can your brand enhance the consumer’s life or experience?

Stay one step ahead

Your in-house PR team may be the most attentive in the land, but they still won’t be able …

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