Business

Why Businesses Are More Reliant on Their Online Presence
Business Current Events

Why Businesses Are More Reliant on Their Online Presence

- by Gabriela Wilson

The internet has played an increasingly large role in commerce over the past 20 years, with the COVID-19 pandemic seeing a massive spike in the number of businesses ensuring they have an online presence.

Why Businesses Are More Reliant on Their Online Presence

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Why is e-commerce booming?

A rapid rise in rent prices has gradually been driving businesses toward an online-only mode of operation for years; however, 2020 was the year that really saw the online world become crucial for all businesses, with the COVID-19 pandemic speeding up this process. With repeated lockdowns still occurring in various parts of the world, businesses are no longer necessarily able to make profits by relying on supplying their wares in shops.

Which businesses have gone online?

Huge online companies such as Amazon and Alibaba are well known, but they are not the only businesses that have become more reliant on their online presence to make sales. Small and medium-sized businesses have found themselves having to focus on their online presences more than ever before since the beginning of the COVID-19 pandemic. An international survey by the National Academy of Sciences surveyed 5,800 small and medium-sized enterprises and found that 58 per cent had had to shut their premises temporarily or permanently due to the pandemic.

Why Businesses Are More Reliant on Their Online Presence

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How can businesses make the most of their online presence?

The first key part of a business’s online presence is having a well-built and appealing website. Your website should accurately represent your brand and the services and/or products you provide. A good starting …

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Best Business Laptop Brands for 2021
Sales

Best Business Laptop Brands for 2021

- by Gabriela Wilson

Are you on the road for your business? Or working from home for 2021? Either way, you’ll need a beefy laptop to keep pace with the ever advancing business demands on our technology.

Apart from being reliable as a daily workstation, a business laptop needs to be efficient and powerful to quickly formulate your inputs into spreadsheets and work on heavy systems.

A business laptop needs accessories. Find the latest and greatest laptop accessories by reading what real-world customers bought in Coolshop reviews to narrow your shopping list. Make sure to read office supplies reviews to find which office equipment you actually need for 2021.

#1: Lenovo:

The most highly rated business laptop brand for 2021 is undoubtedly Lenovo. Their sub-brand ThinkPad is iconic for durability, reliability, performance, long battery life, processing power, and memory storage. The Lenovo ThinkPad range was, of course, the only laptop to be used on the International Space Station thanks to its strength, data protection and zero-gravity durability.

Business laptops are different to everyday consumer laptops. These models need to stand up to many hours of hard work, lugging about from car to offices, through airports, and coffee spills. With a laptop model for every type of business person in their lineup, Lenovo is tops amongst IT managers and businesses.

#2: HP:

HP’s business laptops feature market-leading computer security. Their data protection features make their laptops for business people a must-have. These features include:

  • a BIOS auto-recovery protection that has ‘self-healing’ technology to maintain
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Different Ways to Conceal a Handgun
Business Articles

Different Ways to Conceal a Handgun

- by Gabriela Wilson

There are many different ways to conceal a handgun. Each one offers unique features and a different draw method. Here are a couple of carrying options you can consider. 

Outside the Waistband Holster

This can hold your gun on your back, draw side, or supporting side and easily be covered by a jacket, shirt, or concealment vest. The belt holster is popular among law enforcement, government agents, and everyday shooters. It is the most comfortable option. However, it is also one of the easiest concealed carry methods to spot because the weapon’s bulk can often be seen. To reduce your chances of being spotted, you will want to choose your other clothes carefully. The style and materials of your holster also come into play. Guns unlike PA-10 rifles are easy to hide yet perform as good as them. 

Pocket

Today there are a lot of minute guns. These make pocket carrying an option. This method became popular in the Old West with gunslingers and sheriffs. The type of gun you use can determine if this is an option for you. Because of the size of pocket weapons, it difficult to detect concealed weapons in a pocket. However, this can be the most dangerous method of carrying. You can easily shoot yourself when trying to access your pistol. Therefore, this is not a very popular carry method.

It has been made safer with the development of pocket holsters. A high-quality pocket holster can improve your draw and safety from this …

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Unique Date Night Ideas
Business Information

Unique Date Night Ideas

- by Gabriela Wilson

Although it’s always fun to go to dinner and a movie, you may find that you want to mix it up every now and then. It can be challenging to come up with fun new ideas though. Here are some unique activities to try for your next night out. 

A Dessert Bar

Look in your area to see if there’s a dessert bar near you. These are places that specialize in desserts and cocktails, so don’t expect to eat dinner there. This is a great place to go enjoy a few drinks and split different desserts. You’ll want to make sure the place has the proper TABC permit before you go there. 

An Escape Room

If you’re looking for a fun interactive activity, you should definitely try an escape room. You’re put in a themed room where you’re given a series of clues to solve that will help you escape from the room. Typically, you spend an hour in the room trying to solve the puzzle. Some people are able to complete the tasks and escape in under an hour. However, some people aren’t able to finish within the hour. If you aren’t successful, you’re still let out of the room after an hour. These can be difficult to complete, so don’t get discouraged if you don’t finish. You can always go back another time and try again. 

A Brewery Tour

Craft beer has become increasingly more popular in the past few years. Most cities have quite a few …

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Packaging Is More Important Than You Might Think
Marketing Science

Packaging Is More Important Than You Might Think

- by Gabriela Wilson

Your product is protected by its packaging, but is that really the most important thing to know about that container? Here are some thoughts as to why your packaging needs to show the consumer it contains something of value.

Consumer Benefits

Every customer wants to believe that there is a benefit to the products they buy. Clearly telling your customer what that benefit is should be one of the main things your packaging and labeling does. The information you provide and the overall look of the label need to go together and work in harmony.

If you are promoting something exciting but the colors on your packaging are faded or blurry, you need to connect with your label printing service. Make sure they regularly use anilox cleaners to keep their flexographic presses producing the sharp images you require.

Regulations

While it can be fun to dream up packaging that is completely off the wall and different from everything out there, be sure it also meets state and federal regulations for the type of product you have. For instance, with food items, you need to make sure the label lists the right kind of information and that the package is created appropriately.

Brand Information

In addition to telling consumers about the benefits of your product, you want to promote your brand. You want to let the world know who you are and why you do what you do. Do you have a core company philosophy? Is your product manufactured in s …

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