Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.
Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.
Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.
Step 3: Get FTP access – FTP, or file transfer protocol is the process of getting your web files uploaded to your web hosting service. If you don’t understand what I just said, don’t worry. Just save all your emails from you web hosting company because you’ll need that information for your FTP access. When you research FTP clients, find one that has lots of good reviews and is the right price, most likely free.
Step 4: Set up a squeeze page – If you are a beginner, just Google squeeze page templates and find one you like. Buy it if it costs money or grab it if its free. Remember, the point here is not to worry about having a multimillion dollar site. You want to get started, and you can always change it up later. More than likely, you’ll need a template that is in HTML or maybe a WordPress theme.
Step 5: Get or create a free gift – To entice people to become subscribers on your squeeze page, you’ll need to give them something of value in exchange for their name and email address. You can create an ebook, an mp3 recording, you can put together articles you’ve written after you’ve edited and changed them for ‘ease of reading’ purposes, whatever. Give them a gift they want that has great value and great content.
Step 6: Get an email auto-responder service – Once someone becomes a subscriber of yours, the next step in the process is to build a relationship with the subscriber. You do this … Read More
When I decided to get started on my home based career I jumped into my home based business blind and with both feet. Feeling invincible I pulled out my credit card and began spending money on whatever sounded good and guess what? They all sounded good! Every one of those “push button, you’re gonna make a fortune” programs or software that do not tell you everything before you spend your hard earned money on, all sounded good. These will eventually beat you down as they did me.
Ok. $37, $47 or even $99 does not seem like a lot when you’re looking at thousands and thousands of dollars a month in returns, right? Let me assure you that it doesn’t end there. If you’re not being tempted into spending more money on upsales I’m pretty sure you will get completely overwhelmed and let me tell you why.
You are not ready for these type of systems yet! You need an online marketing plan and goals in place first followed by a rock solid system that teaches you the how’s, where’s and when’s. It took me a year of no direction, thousands of dollars and more frustrated moments than I care to remember.
First of all, if you believe that you will make it rich very quickly in this home based business industry; give up now and save your money. Any business takes time and effort. Actually, if you have never owned your own business it takes more than you realize. As I said before, goals and planning a home based business is crucial to your online success and then succeed you can.
My turning point happened after I stumbled upon a good program (which is pretty rare). This program with it’s easy to follow tutorial videos set me on the right path to online success in my home based business. I went from there to create my goals and plans and I’m glad I did as these are now the cornerstones of my home based business.
Enough about me and on to you, you may be thinking to yourself, “wow, where do I start with a plan”. With a little guidance and a few answered questions you will be on your way. Let’s start with some simple questions
- Do you have any skills?
- What are your interests?
- What do you enjoy doing?
The reason for these questions are to start you off in the right area for your future home based business. For example, let’s say you are an ex dancer, ex-soldier or even a duct tape artist, you have skills and those skills can be profited from. I want you to think about this. I used to believe I knew what would sell. Everyone must like what I like right? Wrong. After doing some research I was godsmacked at what people where buying. The saying had never been more correct “one man’s trash is another man’s treasure”. Keep that in mind when you start doubting your product … Read More
Although several recruitment tactics were introduced last year, only a few have been adopted and implemented in 2019. This means the shape of the hiring process is about to change. Here are 6 of these trends.
1. Going Mobile
Mobile-first indexing is in its pilot stages with Google announcing that it would be making it a priority. Although recruiters may have avoided search engine optimisation in the past, the forthcoming update will make it more of a necessity, and for a good reason. Google intends to make these changes/updates to:
1. Improve the search experience for the user
2. Adjust to user habits
With many candidates doing their job search using their mobile devices, it is crucial that industry players follow suit. Very few industry players have been able to make the change despite mobile platforms being around for quite some time now.
According to research, 45% of job seekers today use their mobile devices at least once per day to hunt for jobs, especially for digital marketing jobs. 89% of these use mobile-based platforms to search. A study also shows that 16% of most job applications are submitted via mobile; just one of the reasons recruiting firms should make it possible for candidates to send applications via their mobile devices.
2. Paper Resumes are a Thing of the Past
The use of paper resumes is on the decline as recruiting companies encourage candidates to use soft copies of the same instead. This also goes beyond paper resumes as video submissions, and social media profiles demonstrate a first impression more accurately. For this reason, recruitment companies have to keep up with the advances in technology.
Job seekers, too, need to develop an integrated brand through digital portfolios, social media profiles, as well as consider creating a personal website.
3. Create an Attractive Profile Online
To attract the top talent in a certain field, companies need to create an attractive and appealing environment online. Social media is one of the best platforms to demonstrate this. Studies show that 79% of all candidates take to the social media to review profiles when conducting a job search.
Companies, therefore, need to create an attractive online profile, which can be displayed across social media, your website, and in online reviews. Doing this helps to strengthen your employer brand and visibility, thus improving trust and popularity.
4. Flexible Working Conditions
Technology has made it possible for employees to work from various places, including their homes. This has impacted the job market in several ways with workers preferring freelance positions to sitting at a desk somewhere in an office. According to research, 65% of employees are more likely to pursue contract work, something many believe is due to the benefits that come with the same. A survey conducted in 2016 shows that the ability to work remotely has a considerable impact (up to 68%) on a candidate’s decision.
5. Take Virtual Reality into Consideration
Virtual reality is in itself becoming a reality in the recruiting … Read More
If you look in the proper places, you’ll be amazed at how many courses are available online. For a reasonable price, you can learn how to build a great Online Business.
There are even companies that have tremendous Master Courses that are taught on College Campuses. They are available to you at a low cost, with a great Support System.
Some companies, through their websites, allow you to navigate, and find many examples of what is needed to choose your own website template. A few have templates for building pages as well.
Some will even rate your pages, and keywords, to see how the Search Engines recognize your websites power.
You’ll need to motivate yourself, and stay motivated through the weeks as they walk you through their courses. Some of these have super support systems that are there to help you, if you encounter difficulties.
Those companies that offer “click and read” courses, also have tremendous videos to help you with examples of what it takes to succeed. Others, will even refer you to their former students, and their working websites.
Make sure you look at those companies that have samples of their student’s products, ebooks, and information sites etc.
The online courses that let you pay as you learn, are usually the best. These may be a guarantee of sorts as well. When you are to actually able to see your work blossom into a website as you learn & pay, it is much better than paying a full price in advance. It shows you they are willing to help you to the end, and see you succeed.
We have also found some companies that will show you how to add traffic to your site through various means, such as article writing (the proper way), blogs, and some with their system’s software. It allows you to, “Click ON”, and link your site to search engines at Google, Yahoo, Bing, and more.
There are even companies that provide you, with the capability, to upload your own pictures, to your website. Others, allow you to “Click and Edit” content, so you’ll have enough recognizable keywords for the Search Engines.
Still, others will have systems that enable you to check keywords. The words will be displayed by their popularity, according to the number of searches. It’s nice to be able to see how often a word, or phrase is searched for online.
These systems will provide an invaluable tool for you and your new endeavor. When you’re trying to find what that niche market is, you can be overloaded with information. The system will give you the ability to find out what your possible niche markets are according to the search engines, and how it can benefit your business. Make it easy for yourself.… Read More
Hire an editor:-
Unless you know how to write very well, hire someone to write the mails for the target customers. This will also help you with press releases and other things that will make the company’s news known.
Prepare for the meetings:-
When you prepare for the meeting with a client, read everything you can about the industry, your competition and that client’s company.
Make a meeting agenda:-
Keep the objectives you want to touch at hand. Send that agenda by mail to your colleagues before they see each other so they can prepare themselves too. Make sure these objectives are clear and everyone understands them.
Do not be afraid of competition:-
Do not speak ill of the competition when you are with clients or investors. There is no need to be an object of pity. In fact, talking in this way may make customers leave with the competition offered by a product or service that you do not give. Remember, when the competition goes, there will be a market for your business. Use that knowledge as inspiration to do things better than your rival.
Benefit from word of mouth:-
Nothing beats good word of mouth marketing. Let your friends, family and influencers report what your product or service does.
Offers a customer experience:-
An experience includes sensory marketing. Integrate all these sensations to your offer, in such a way that they conquer the senses of your consumers.
Do not be afraid to go out and show your face to the public, either at a conference or just out with a friend on a Friday night.
Give impeccable customer service:-
Interacting with people is an important part of your work. Your A1 Business could win new customers because you made them feel important. For example, Zappos was not the first online store to sell shoes, but the company perfected its customer service and won many buyers.
Make sure your website works:-
Potential customers want to know as much as they can about your A1 Singapore business registration, so access to it should be quick
Do not worry too much about your economy:-
Some of the best businesses were launched when the economic situation was not the best for the world so do not think twice and dare and do 新加坡公司注册!
Make sure customers pay the bills:-
Make sure you receive payment for your product or service. Instead of taking advantage of you, set a specific time to make the payment. It will not hurt you to accept credit cards or have the option to pay directly on your website.
Find the right employees:-
Hire the ideal people for the position. Even if it’s your business, you will not be able to deal with everything, that’s why you need qualified people to complete the job.
Give Delegate workable tasks to your work team.
Honesty is the best policy:-
If you have problems with an employee, make sure they are resolved. Nobody likes to talk … Read More