As a startup founder, working with other startup founders on a day to day basis, I get a huge amount of exposure to the European startups scene. I probably met upwards of 1000 startup founders in the past year. After at least 20 years in corporate life as a salesman and then management consultant I am in a good position to see the benefits of startup life!
The founders have vision and passion – The best startup founders are on a mission. They have identified a problem or opportunity and will risk everything to ensure that they address it. They usually have immense positive energy and have the ability to motivate others to follow their vision.
Startups change the way we live – In most walks of life it is difficult to make a real, direct impact. Startups can bring radical change within relatively short timescales and with a small injection of capital. We only have to look at companies such as Facebook, Twitter, Uber, Airbnb and Instagram to see the diversity of change that is possible.
They shake up existing companies – Startups have little respect for the status quo. The taxis in San Francisco were awful; Uber gave a great alternative. The banks and other near-monopolies will be next. There are already startups nibbling away at the non-core activities of these monolithic businesses, providing customers with a better customer experience at a lower cost. It will not be long before startups will disrupt any business that does not provide exceptional service, and the really exciting thing is that they can turn to very nearly any market!
They are a creative learning process – Working on a startup is a constant learning experience. Small team sizes mean that everyone works on every aspect of the business. The environment is dynamic and subject to constant change as competitors emerge and market conditions change. Startup founders have to be highly creative, to imagine new solutions, unique business models and innovative processes.
They are a great environment to work in – Startups are a very different working environment to most enterprises. There is no time for politics or egos. The most important thing is getting the job done as effectively as possible. Startups are finely balanced and there is little room for hanger-oners. The pressure is invigorating, and no two days are the same. They also tend to make use of some of the excellent collaboration and time saving software that exists today – from Slack to Power BI data visualisation, Google Apps for business to Xero, there are programs that help startups (that in turn are now successful once-startups) save time and money where it matters.
Enterprises are increasingly finding it difficult to innovate in the face of competition from smaller more nimble competition. Startups represent an alternative way of organising resources which provides more fulfilment to founder teams and employees and deliver accelerated results. There is little doubt that life in a startup can be extremely tough and is … Read More
In today’s world, your company’s online reputation can be your strongest asset or a pesky liability. One of the most common ways that consumers learn about a company is by reading reviews from past customers. Reviews and testimonials give prospective customers first-hand details of how your brand operates.
In fact, studies have found that online reviews have a huge impact on purchasing decisions. Around 84% of consumers trust online reviews as much as personal recommendations while 74% of consumers say that positive reviews make it easier to trust a business.
So, what do you do if your online reputation has been tarnished with bad Google reviews? Here are four tactics that will help your company to outgrow bad ratings.
1. Respond Instead of Ignoring
After going online and seeing negative Google reviews about your business, it’s hard to not want to recant and tell your side of the story. While it’s a human instinct to want to defend ourselves and those things most important to us, one of the worst things you can do in reaction to a negative review is to pick fight with customers.
Instead of starting a war of words, which only further ruins your business’ online reputation, respond professionally. Refuting a customer’s review will only shed a further negative light on your company. But, by at least taking the time to acknowledge both negative and positive reviews, it shows customers that you’re engaged and willing to accept that your business has room for improvement.
Responding to negative responses also shows that you do care about how customers feel and that your brand is approachable. A personal brand is a successful one.
2. Accept Criticism as Being Constructive
No one likes to hear bad things about their business. Companies are a labor of love and after putting so much time, effort, and energy into your business, it can be hurtful to see negative words. While bad reviews are a hard pill to swallow, instead of reacting negatively or ignoring them, take the high road and turn them into constructive criticism. When responding to customers, let them know of the changes you’ve made to mitigate the problem. At the end of your response welcome them back for business with the promise of an improved experience.
By taking the time to acknowledge negative reviews, it shows customers that you’re being proactive in improving your business. This shows that not only do you care about how customers view your business, it also shows that you care about customer experience and that your brand is quite approachable.
3. Have a Plan to Offset Negative Reviews
The next step in understanding how to fix my online reputation is to create a plan for offsetting negative reviews. By having a plan to have customers write more positive reviews is very helpful in offsetting bad ratings. While good reviews don’t negate bad ones, they will improve your overall rating and will give consumers more reasons to view your company in a positive light.… Read More
Would you like to find out the vulnerabilities in your system before a malicious hacker exploit it? Are you aware of the present network vulnerabilities in the system but require an expert to provide more proof for additional investment? Would you also love to conduct penetration testing to comply with the set regulations and industry standards? Well, it is a good idea to be tech-savvy on matters pen testing to assess your vendor pre and post penetration testing exercise. The following guide will help you understand what should be done before, during, and after penetration testing.
This point is vital to help you understand the series of activities you need to pay attention to before a network penetration process. They include:
Defining the scope – whichever the type of penetration, ensure to list the number of networks, IP addresses within each network, computers on the net, and subnets to avoid any problems. This move is essential to help pen testers attend to all network systems. Worse still, they can mistakenly hack some third-party systems.
State the time frame – Penetration testing should always be independently done and should never affect the regular company working hours. For instance, if a pen tester working on your network uses techniques that draw heavy traffic, this would consequently overload the system. You may experience slowed speeds or even crashes.
Decide whether your security and technical staff should be aware – sometimes, sudden penetration testing is essential in assessing how your security team reacts. If not informed early, they may slow down or shut the system down altogether. They can easily cut off internet access from pen testers.
The Actual Penetration Stage
During this stage, you need to understand the best practices involved in network pen testing. It will help you have a clear understanding of whether your hired vendor runs the process as per the required standards. You need to gather more information concerning your customer. You can do this through their websites, online data mining services, WHOIS databases and much more. Ensure to carry out a network survey to allow pen testers have adequate information about domain or server names, IP addresses, open and closed ports, operating systems and much more.
Another activity is finding out the existing vulnerabilities. This can be conducted manually or automatically. Some automatic penetration testing software can be helpful in covering the huge ground. Finally, identify suitable targets and attempt penetration. Great software usually groups vulnerabilities basing on their severity index. Pentesters can also decide to perform social engineering which involves involving the employees in finding out some information.
Post Penetration Stage
As of now, the process of network penetration is complete. However, penetration testing is not yet complete. The remaining methods involve generating the test report and clean-up. You should always understand that creating an excellent report is vital while planning your risk management. Write your overview including what vulnerabilities require attention.
Ensure to highlight other critical vulnerabilities. Finally, for the clean-up exercise, pen … Read More
Computer technology has made life easy for a number of people. Millions of people are trying their very best to get the type of technology that is going to help them when it comes to you communicating at home and in the workplace. This is largely one of the reasons why technology has advanced as much as it has. It has been connected to a world of advancements where more people discover that it is much more efficient to communicate with technology because it is faster and much more reliable.
A number of people have discovered that technology can play a major role when it comes to how you build a business. If you are looking for a chance to grow and expand any type of business entity you must be well aware that there are new ways to do this with technology. There are websites like https://hartfordrents.com/computer-rental that allow you to engage in computer rentals. There are also websites that have cloud storage that can help multiple people collaborate on apps.
It is obvious that more people are going to look at the potential for getting their businesses in order by utilizing technology. This has become a big part of the mainstream very much because people depend on their smartphones to get them from one location to the next. They depend on their laptops to help them do work even when they are not at their desk. There are even people that remote into their computer at the office from a computer that they may have it home.
Computer hardware has made it very easy for people to save time and telecommute. There are many opportunities for people to work from home some days out of the week because traffic is such a big time waster. It behooves anyone that has the ability to work from home to do so because they can get more done because they’re not stuck in traffic.
Upgrades for Your Technology
A wide range of people that have computers in the office are getting upgrades and they are getting faster systems that are smaller inside. There is no longer any need for the bulky computers that have a multitude of cables running through the back. There are many companies that are investing in all-in-one machines. There are some other companies that may use computer rentals for training at some time or another.
All of this just goes to show that computer technology is changing in advancing for the better. People that want to engage in a higher level of productivity use computer technology can help them facilitate this. Any company that is growing is going to need computer technology, but more before seeing benefits of having mobile technology in place. This is where a large amount of money goes when it comes to computer resources. People have tablets, smartphones and laptops that all provide access to the internet. In most cases people that work through cloud storage platforms will have everything … Read More
Every person who has used fiber-optic networks for connectivity can agree that it provides fast and excellent transmission of data. Fiber optic technology is a gold standard that relies on light rather than electricity to connect people, businesses and even nations. Most business owners are investing in fiber optic sorely because of its speed and not the other advantages most probably because they do not understand them. Being a new technology, some people may see it as a risky investment. However, for people who rely on internet connectivity for their businesses, they should know that fiber optic could be holding a brighter future of their communication, collaboration, and productivity.
Origin of Fiber Optic Concept
The idea of fiber optic was introduced to the world by three scientists Alexander Graham Bell, John Tyndall and William Wheeler whose main agenda was to find a better way of transmitting data at the speed of light. This was in the 1800s. Later the fiber cables were invented and believed to transmit data more than 65,000 times of what copper wire could transmit. Fiber optic networks use these cables that are made of long and flexible glass fibers. The cables help to transmit signals by connecting the users to the internet and allows them to carry on with online activities. The good thing about these cables is that they carry a very small width and therefore are very light, which helps to avoid numerous cabling problems. Due to the high speed associated with it, fiber optic is now considered to be the most reliable, cost-effective and measurable means of internet access.
Durability and Efficiency
Fiber optic cables transmit data faster and more effectively as compared to copper wires. Copper wires emit heat while transmitting data and this damages the cables over time. The fiber optic cables, on the other hand, use light rather than electricity, and this increases their durability as no heat is produced. This means that while copper wires might need frequent replacements, fiber cables will not, which is a real proof of their efficiency and therefore increased productivity.
The cost of installing fiber optic internet is higher than that of copper wires connectivity mostly because they require highly skilled workmanship to have them in place. However, the cost of fiber optic connectivity hardware is reducing by day, and therefore there is hope the cost will go down further in the future. While the overall cost of installing copper internet networks is cheaper, in the long run, it is more cost-efficient to install fiber because of its durability and the fact that business can make more revenue by relying on the high-speed internet.
Low Energy Consumption
Using electricity to transmit data will obviously require more energy. It will require more energy as compared to the energy required to transmit the same data using light. Fiber technology, therefore, translates to a lower price of operation and lower carbon footprint.
Fiber optic connectivity is currently used by many individuals and businesses across the … Read More