Welcome to FollowFunction.com! Here you can read the stories behind some great designs, look at some beautiful art, and most importantly, buy a lot of stuff. What follows is the story of Jeff and Steven:

In the spring of 2005 I (Jeff) was perusing a popular design blog and I saw an article about an incredible product called Automoblox. It was well designed, it was fun, and it was brilliant. Then I read another article, this one about a design firm called Mint. The products erupting from this place were also well designed, fun, and brilliant. I said to myself, “Self, this is the type of stuff you should be spreading across the globe.”

I called up Steven and said “Steven, look at this here stuff. It’s pretty awesome. We should sell it.” Steven was already the proprietor of a sometimes successful online store and he said to me: "Jeff, that’s a good idea. Lets put together a massive spreadsheet detailing every product we would like to bring to the people of Earth, and then narrow that list down to a few of our favorites.” So we did.

If there was one thing I learned in four years of design school, it was that I had an innate ability to recognize good design. So with my discerning eye and Steven’s business sense, we combined our powers like Voltron and gave birth to Follow Function LLC.

Our criteria for selecting quality products was threefold:

- Is it well designed? And by “well”, we mean “very, very well”. Can you see the imprint of that designer’s personality on each product? Is it clever? Is that designer exploding with talent?

- Does it separate itself from others like it? Maybe its because the product ships flat and blossoms into an unbelievable lamp (see MIO culture’s ‘Bendant’). Maybe its because the geometry of the objects interact in such a way that you just have to reach out and touch it (see Mint’s ‘Hug Salt and Pepper Shaker’).

- Is it reasonably priced? We love good design, but we have a problem paying a ridiculous amount of money for it. We also don’t really like shelling out the dough for shipping charges. If you look around you can find stuff that ships flat, stacks, or is small enough to fit in a reasonably sized box.

But wait, there’s more! As a professional industrial designer, I found that virtually no one outside the design world had any clue what defined the term “industrial design”. Usually, this meant that few people knew what good design was or how to look for it.

So part of our duty here is to educate folks on what exactly is good design. Therefore, it is our pleasure to bring you the story behind each product we sell. We interviewed or studied each designer and their products in order to gain a better understanding of what it is that lives in our homes.

In Nov 2009, to serve you better Follow Function LLC. joined the Wholesale Furniture Brokers family of websites. Follow Function is now wholly owned and operated by WFB Wholesale Furniture Brokers Group Inc.

Steven Schranz & Jeff Benzenberg

Email us at:  Info@FollowFunction.com
Or Call Toll Free:  1-800-971-4493