Month:

August 2019

What Are The Steps To Setting Up The Technology Requirements For Information Marketing?

Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.

Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.

Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.

Step 3: Get FTP access – FTP, or file transfer protocol is the process of getting your web files uploaded to your web hosting service. If you don’t understand what I just said, don’t worry. Just save all your emails from you web hosting company because you’ll need that information for your FTP access. When you research FTP clients, find one that has lots of good reviews and is the right price, most likely free.

Step 4: Set up a squeeze page – If you are a beginner, just Google squeeze page templates and find one you like. Buy it if it costs money or grab it if its free. Remember, the point here is not to worry about having a multimillion dollar site. You want to get started, and you can always change it up later. More than likely, you’ll need a template that is in HTML or maybe a WordPress theme.

Step 5: Get or create a free gift – To entice people to become subscribers on your squeeze page, you’ll need to give them something of value in exchange for their name and email address. You can create an ebook, an mp3 recording, you can put together articles you’ve written after you’ve edited and changed them for ‘ease of reading’ purposes, whatever. Give them a gift they want that has great value and great content.

Step 6: Get an email auto-responder service – Once someone becomes a subscriber of yours, the next step in the process is to build a relationship with the subscriber. You do this … Read More

Creating a Business-To-Consumers Strategy

The face of foodservice customers is changing, requiring operators to rethink the business-to-customer (B2C) relationship. Foodservice operators have been seeing a shift in their customer base for many years, due in part to the advances of technology.

On the back end of the foodservice business, operators are using technology to order products, create production reports, recipes and financials, but fewer operators are using front of the house technology to their advantage. There is no doubt that customers have less time to enjoy a meal and the window of opportunity is becoming smaller to market a program appropriately.

Whether one works for a large contract company or operates independently, thinking virtual needs to be part of the business strategy. When reviewing food operations, one needs to departmentalize each functional area of the business. Larger organizations use their resources to develop strategic plans within their products, processes and customer demographic divisions. The advantage of a large organization is the layers of staff in each division, but this also creates complexities and slows reaction times to customer shifts. In a small or independent foodservice come simplicity and the ability to react quickly to customer shifts. In either situation, front-line operators must keep their fingers on the business pulse and develop a B2C plan that works for their program.

When creating a strategy to develop a B2C plan, operators should determine their most popular products and how best to package these items for customers. The next step is how key products are made. Operators need to review how their products are produced and if there is duplication of efforts. A logical starting point is to batch production steps versus duplicating production at different areas. The next step, which focuses on the customer and facility layout, is the most important to understand and where most of the operator’s time must focus.

When a customer enters a foodservice, they should encounter options for ordering and paying for products. There needs to be an express checkout or an advance ordering system in place to maximize and limit waiting times. The most successful operations have web sites where customers can go and pre-order food or review menu choices and specials. Foodservices should also have separate checkout stations for pick-up orders and traditional purchases.

Operators have many ways to create B2C strategies and many of these options do not require a large infusion of capital, but only a reorganization of service counters and marketing, whether customers enter the brick and mortar business or order through a virtual portal.

There is no question the foodservice business requires operators to think virtual by focusing on expanding their customer base through e-commerce and multiple checkout processes. Customers now have the choice, via a click of a mouse, to access a pre-ordering process that improves convenience. Some operators may say that today’s customers will sacrifice quality and price for convenience. I didn’t think focusing only on convenience is the answer, and is short sighted. This is why creating a complete strategic … Read More