Setting up an online business can be as easy or as challenging as you want to make it. There are certain skills you will need; but all of them can be learned? What should you do next?
It used to be that only those who could figure out not just what parts were needed, but also how to assemble them, had online businesses. I remember how frustrated I was by it all.
Vendors had to do everything manually, which meant not just creating products, but producing them, delivering them as well. In many cases, that meant recording their information on CDs and mailing them to customers. It also meant processing checks and credit cards for sales, and issuing refunds when products were returned. And perhaps the stickiest wicket of them all was getting a merchant account with the online branch of a bank. In those days, banks were very particular about who they gave such accounts to.
Today, I’m happy to report that it’s something that almost anyone can do. Here are the basic ingredients.
1. You need to have something to sell. This could be a digital or a physical product.
2. You have to use a marketing method that will bring large numbers of people to your squeeze page
3. You have to have a means for getting prospects onto your “mailing” list. This is generally done by offering something of value to visitors to you page in exchange for their name and email address.
4. You have to persuade prospects that they need your product sooner, rather than later. This is done through an email marketing campaign.
5. Finally, you need to have a shopping cart that enables customers to buy what you sell.
There are many ways to do all of the above, but there’s one thing you must before you attempt to do numbers four and five. And that is to determine which autoresponders and shopping carts work together.
As surprising as this sounds, they are not like interchangeable parts.
Unless you’re familiar with the intricacies of email parsing and writing in HTML and CSS, you simply won’t be able to create the code that’s necessary to make any old autoresponder work with any old shopping cart.
It’s true that many autoresponders will offer technical support to help you get your lists constructed and your thank notes written, but they won’t help you with third party products that they don’t support.… Read More
If you look in the proper places, you’ll be amazed at how many courses are available online. For a reasonable price, you can learn how to build a great Online Business.
There are even companies that have tremendous Master Courses that are taught on College Campuses. They are available to you at a low cost, with a great Support System.
Some companies, through their websites, allow you to navigate, and find many examples of what is needed to choose your own website template. A few have templates for building pages as well.
Some will even rate your pages, and keywords, to see how the Search Engines recognize your websites power.
You’ll need to motivate yourself, and stay motivated through the weeks as they walk you through their courses. Some of these have super support systems that are there to help you, if you encounter difficulties.
Those companies that offer “click and read” courses, also have tremendous videos to help you with examples of what it takes to succeed. Others, will even refer you to their former students, and their working websites.
Make sure you look at those companies that have samples of their student’s products, ebooks, and information sites etc.
The online courses that let you pay as you learn, are usually the best. These may be a guarantee of sorts as well. When you are to actually able to see your work blossom into a website as you learn & pay, it is much better than paying a full price in advance. It shows you they are willing to help you to the end, and see you succeed.
We have also found some companies that will show you how to add traffic to your site through various means, such as article writing (the proper way), blogs, and some with their system’s software. It allows you to, “Click ON”, and link your site to search engines at Google, Yahoo, Bing, and more.
There are even companies that provide you, with the capability, to upload your own pictures, to your website. Others, allow you to “Click and Edit” content, so you’ll have enough recognizable keywords for the Search Engines.
Still, others will have systems that enable you to check keywords. The words will be displayed by their popularity, according to the number of searches. It’s nice to be able to see how often a word, or phrase is searched for online.
These systems will provide an invaluable tool for you and your new endeavor. When you’re trying to find what that niche market is, you can be overloaded with information. The system will give you the ability to find out what your possible niche markets are according to the search engines, and how it can benefit your business. Make it easy for yourself.… Read More